Latest Gear for the Speed Obsessed

Who FAF Gear Is For? For the people who are lost in the day to day and need a reminder to Enjoy Life. It’s for the motorcycle community:• Sport bike riders carving corners and chasing that adrenaline hit• Cruiser riders eating miles with nothing but wind and freedom ahead. It’s for the ATV riders ripping trails, climbing hills, and leaving the world behind. It’s for the dirt bike riders who live for the jumps, the ruts, the mud, and the chaos. It’s for the car racers and car enthusiasts — the street beasts, the track addicts, the builders, the loud, the fast, the fearless. If you live for engines, speed, freedom, or the escape…you’re FAF.

Hit The Throttle

What Is FAF?

You are allowed to ENJOY YOUR LIFE

FAF means Fast As F*ck — born for the car enthusiasts, the dirt-bike riders, the sport bikes and cruisers screaming down open roads, and the ATV riders who use the throttle to ditch life’s stress. But FAF is more than speed. It’s a moment. A mindset. A reminder

What FAF Stands For

FAF is that pause from the chaos — from the stress, anxiety, school, college, work, kids, deadlines, or whatever storm you’re standing in.

It’s the reminder to get out and do the things you love, the
things you’re passionate about…

The things that make you feel alive.

Maybe it’s the roar of an engine.
The smell of the exhaust
Maybe it’s the wind hitting your face.
Maybe it’s the trails, the mud, the open road.
Or maybe it’s disappearing into the hobby that quiets the noise in your head and resets your soul.

Your reminder to break free, even for a second, and step into the things that make you feel alive.

FAF is your permission slip to flip everyday life the middle finger and go be free — even if it’s only for a moment. To choose passion over pressure.

For the ones who dare to take back a moment… just for themselves.

*****Our Mission

We’re here to remind you to enjoy your life.
To chase what lights you up.
To break free from the grind.
To stop just existing… and start living.
Go live the life you want — even if it’s only for a moment.

ENJOY YOUR LIFE. LIVE FAF.

LIVE YOUR LIFE. LIVE LOUD. LIVE PROUD. LIVE FAF.

FAF is an American Attitude

FAF is built for those who live life wide open and unapologetically free. We’re not about following the rules; we’re about breaking them with style, horsepower, and unity. Whether it’s the roar of horsepower, the rush of the wind, or the dirt flying behind your tires — this is your reminder to live Fast As F*CK

FAF is a reminder to stay free, stay bold, and stay united — no matter what road you’re on. From the dirt trails to the city streets, we stand for freedom, adrenaline, and the unstoppable drive that makes America roar.

Live loud. Live proud. Live FAF.

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